俱思意在。

俱從人。

意從心。

商業設計

Commercial 011

  • 流動的饗宴

     

    舉杯細看那深邃如紅寶石的酒體,映得人睜不開眼的,原來是5,600公里遠的澳洲燦陽;啜一口杯裡的SHIRAZ,濃郁酒液將依著南半球肥沃土壤而生的飽滿葡萄園重現眼前……當品飲葡萄酒成為一種洋溢歷史與文化芳香的lifestyle,究竟什麼樣的設計才能創造出令人渴望的空間體驗?

     

    與葡萄酒文化細膩對話

     

    這間自隱於大安路巷弄間的葡萄酒私人招待所,空間不算寬綽、挑高卻高達6.4米。臨街門面的黑,在特意使用兩種不同肌理的黑色塗料手法下,描繪出宛如葡萄園土壤的質地,與靜謐的街,是如出一轍的歐式氣息;而那一樹懸空的枝幹,點綴以繁複果實與苔蘚,加之以背景一席金色流光,品牌的身分與地位不言而喻。

    推開大門,葡萄莊園的當代美學協奏曲就此響起。整個空間以原木為主奏,象徵著葡萄酒香氣的靈魂──橡木桶。錯落有致的人字紋拼貼地板為空間帶來優雅的韻律;吧台區亦以天然的實木皮貼覆,更進一步透過線版,框出典雅的尊貴氣息。而直入天花的展示櫃則是來自深鐵的協奏,不但延續了門面予人的第一印象,更訴說了人們對大地的敬意。為了完成強烈的量體感與視覺延伸,以淺灰色塗料為背景進而烘托出深鐵展示櫃的高聳,再以灰玻和深灰色塗料創造出tone on tone的層次,最後,以一排橫向淺木色抽屜向充滿產地風情的紅酒木箱致意,巧妙地為巨大的展示櫃畫龍點睛。值得一提的是展示櫃與二樓樓梯的銜接櫃體,特意選用普羅旺斯洞石為材,企圖透過其紋理帶出豐富性的同時,石材表面因風化而形成的天然孔洞,令人不禁聯想起葡萄酒的釀造正是一場與時間對話的風景。

     

    移步易景的虛實光影

     

    向天花看去,一大一小的圓如明月般懸空而掛,兩者間運用不同色溫與投射方向,加上刻意偏心而置的小圓,不僅身處不同高度與位置時能看見如陰晴圓缺般的變化,當其倒映於二樓的玻璃時虛實之間的對照更令人玩味不已。同樣的,貫穿整個空間的展示櫃亦透過玻璃的反射向二樓無限延伸而去,彷若兩座展示櫃的錯覺讓空間尺度瞬即得到放大。

    拾級而上,先是左側一橫一直的方形鏤空,讓人在行進間擁有若有似無的視野,從而在曖昧隱約中產生一種期待、引發好奇的心理;待來到品酒區,右側的陳列背牆特意以壓克力背光處理,結果,不僅為品酒區創造出均質的光源,更塑造出一窗景色迷離,再加上對面一整牆的鏡射,讓人宛若置身葡萄酒藝廊般目不暇給。

    若是從二樓向下看,入口櫥窗展演的則是感受自然變化的侘寂美學。隔於其中的黑色鋼絲網不但是個平台更是支撐結構,各自綻放生命力的枝幹就像是順隨鋼絲網而生,同時更因為鋼絲網而讓櫥窗有了不同向度的穿透,不僅是室內與室外的水平穿透,讓視野一覽無遺的同時更成就了彼此借景的可能,再加上垂直穿透讓光影自由倒映於拱型之上,充滿遐思。

     

    衝突的顏色與形體

     

    當然,你一定也留意到空間裡的土耳其藍與金,看似與原木和深鐵色衝突的這兩個色系,卻能透過比例的拿捏在空間裡成為和諧的存在。而另一個衝突則是形體上的,有果實的圓形、天花板的圓形,有垂直線條、橫向線條、更有地板的人字斜紋……甚而在不同空間不同形體疊加光影時,直向的陰影、擴散的陰影、弧形的陰影、甚至是木紋和石材的陰影……等等不同設計所產生的奇妙空間線條,正是這個空間耐人尋味之處。

     

    為空間植入記憶

     

    法國哲學家尚‧布希亞相信,我們習慣生活於被經驗與刺激所掌控的世界之中;俱意設計總監鄭曉真更進一步認為,不同於住宅,偶一造訪的商業空間設計的戲劇感更是必然,因為唯有當人們對空間產生記憶、進而觸擊內心曾經的畫面,才能讓人與品牌產生連結、才能讓人對這個空間發生感情。因而無論是動線、燈光布局、造景、甚至是顏色與形體的對比,在哪一個畫面要帶來什麼樣的感覺、戲劇性的效果要落在什麼位置、造成什麼樣的衝擊,一個個抽象的感受其實是透過一個個精細的設計,才得以讓人對空間產生記憶、才能述說出品牌獨有的DNA。

    一直以來俱意設計以轉譯者自許,為空間植入品牌生命力是一個有機而動態的歷程,而在這個歷程裡創造一場場流動的精神饗宴正是俱意的使命。

  •  

The floating feast

 

Toast and look through the dark ruby-liked wine, illuminating your eyes hard to open. It turns out to be the bright Australian sunshine 5,600 kilometers far away; take a sip of the SHIRAZ in the glass, the rich wine based on the plump grapes that grow from the fertile soil of the southern hemisphere comes vivid in front. When wine tasting becomes a lifestyle full of history and culture, what kind of design can create such responding desired spatial experience?

 

The Delicate dialogue with wine culture

 

This private guesthouse hidden in the alleys of Daan Road is not spacious, but its ceiling height is 6.4 meters. The black facade door on the street, using two different coatings in order to depict the texture of vineyard soil, which is exactly the same quiet sense as the European street style; and the hanging branches decorated with rich fruits and moss, with golden streamer in the background, the identity and status of the brand is clearly self-evident. Entering through the door, the contemporary aesthetic concerto of the Vineyard begins. The whole space revolves mainly around logs, symbolizing the soul of wine aroma ─ ─ oak barrels.

The patchwork of herringbone pattern floor brings sense of elegant to the space; the bar area is also covered with natural solid wood leather, the elegant and noble atmosphere reveal further through the molding. The display cabinet extend into the ceiling is concerto from the deep iron, which not only continues the first impression of the facade, but also tells people's respect to the nature. In order to complete a strong sense of dimension and visual extension, light- gray painting used as the background to highlight the towering dark iron cabinet, and the gray glass and painting are used to create tone on tone layers. Finally, a row of horizontal wooden drawer pays tribute to the red wine wooden box, and adds the finishing touch to the huge display cabinet. It is worth mentioning that the display cabinet and the second floor staircase connect the cabinet body. Provence travertine is specially selected as the material, in an attempt to bring out the richness through its texture. At the same time, the natural holes formed on the surface due to weathering. We can’t help but to believe that wine brewing is a landscape of dialogue.

 

The virtual light and shadow variate by steps

 

Look to the ceiling, there are large and small spheres hang in the air like a bright moon. Different color and projection directions are used between the two, and the small circle is deliberately eccentric. Not only can you see the defect while at different heights and positions. The change is more interesting when it reflected on the glass in the second floor. In the meantime, the display cabinet that run through the entire space also extend to the second floor through the reflection the glass, just like the illusion of two display cabinets, which instantly enlarges the scale of the space.

Stepping up the stairs, there are square hollows on the left that come into first sight, which allows people to have seemingly non-existent vision during the journey, thus generating a kind of expectation and arousing curiosity in the vagueness. Wine tasting area comes next, the back wall of display section on the right is specially treated with acrylic backlight; not only creates a homogeneous light source for the wine tasting area, but also creates a blurred view of the window. The mirror on the opposite wall makes people feel dizzy like being in a wine gallery.

If you look down from the second floor, the entrance window displays the aesthetics of wabi-sabi feeling the natural changes. The black steel mesh is not only a platform but also a support structure. The branches and trunks that bloom with their vitality seem to follow the steel mesh. At the same time, the steel mesh allows the window to penetrate in different directions. It is the horizontal penetration between indoor and outdoor, which makes it possible to borrow the scenery from each other while giving a sweeping view. In addition, the vertical penetration allows light and shadow to be reflected freely on the arch, makes a sense full of reverie.

 

Conflict between colors and shapes

 

Of course, you must have noticed that the Turkish blue and gold in the space, the two color systems that seem to conflict with the log and dark iron, it become harmonious existence in the space through the use of proportionality. Another physical conflict based on fruit circles, ceiling circles, vertical lines, horizontal lines, and herringbone diagonal lines with more floors... and even when light and shadow are superimposed in different space. Shadows, diffuse shadows, arc-shaped shadows, even wood grain and stone shadows... and so on, the wonderful spatial lines produced by different designs are what makes this space intriguing.

 

Implant memory into space

 

Jean Baudrillard, the French philosopher believes that we are used to living in a world controlled by experience and stimulation; the Jiu Yi interior design Director Cheng further believes that: unlike residential buildings, the commercial space design that occasionally visits shall be more dramatic. Inevitably, only when people have a memory of the space and the touch the image of the past in their hearts, can people have a connection with the brand while people have feelings for this space.

Therefore, whether it is the flow line, the lighting layout, the landscaping, or even the contrast between colors and shapes. What kind of feeling should be brought in picture, where the dramatic effect should fall, and what kind of impact should cause. The abstract feeling is actually through each delicate design, so that people can have a memory of the space and can tell the unique DNA of the brand.

Jiu Yi interior design has always been proud being the translator. Implanting brand vitality into the space is an organic and dynamic process, and it is the destiny of Jiu Yi  to create such flow of spiritual feasts in this process.

設計之於生活,要更能融洽而協調,以生活創意之前題,積極開拓時下對居家品質求新求變的舒適論述。

  • Designs must be able to merge seamlessly into our daily lives and must build upon the premise of creativity in the everyday, expanding upon the narratives for comfort in a contemporary landscape that focuses on pursuing the latest inventions.

聯絡方式 Contact

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+886 (2)2768-2668

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2F., No. 27, Xinzhong St., Songshan Dist., Taipei City

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